Van Heusen My FIT Experience
Some of you would know that I am a Fashion buyer by education and profession till blogging bug bit me. I am an M. Tech. in Fashion from NIFT and have worked with brands like UCB and Lifestyle International buying for their stores across India for all categories – ladies, men’s and kids. You want to know more about how I became a food blogger and photographer? Read here.
So yes, I like to think myself a sort of authority on Indian retail and fashion specifically when it comes to commerciality of a product.
I felt at home when I was asked to try and review a range of MyFIT by Van Heusen recently.
Van Heusen has always been my favourite brand when it comes to formals the ‘Power Dressing’, so to speak and have gifted V few choice products over the years. I was very intrigued to understand and experience how can you improve perfection.
V has maintained himself very well over the years passing and can flaunt a no-paunch bod through sports, treks and thankfully no gym. So it’s always been a task to get him stuff from other brands, when you age and rise in professional hierarchy you want to move away from early twenties look that you once carried but at the same time you do not have the body to fit into the conventional late-30’s profile of an Indian man. Read – paunch, flab all over, heavy butts.
Which leave you nowhere to buy from when you start looking at profile of a brand. Most shirts would be loose on him if goes for a 40 and very fitted like a teenager when you look at buying a 38. The same scenario with trousers and jeans too.
I was intrigued to understand how Van Heusen has come up with the solution to solve such dilemma for many men across India. In their words –
My Fit is not a customisation or a made-to-measure solution, despite it having a few customisable features. My Fit is a solution which helps you find the perfectly fitted shirt & trouser. It gives you the power to pick from an array of options to fit your body type.
V and I went to the closest store near our house, that’s on New DP Road, Aundh. The store staff was completely aware of the range, the solution, the fabric swatches and very helpful.
They took V through whatever he wanted to try and based on his body shape and size gave valuable suggestions. From an array of shirt fits – Athletic Fit, Plus Fit, Healthy Fit, Custom Fit, Slim Fit and Tall Fit, V ended up selecting an Athletic Fit.
MY FIT also gives you the option of styling the shirt with different collars, cuff and sleeve length based on your preference.
There are over 100 fabric options to choose from,
13 sizes across 6 Fits
Sleeve in Full Sleeve and half sleeve with 3 sleeve lengths
Cuff variations include chisel and French cuff
Collar Options include Half-Cut Away and Mandarin
V still chose a size 40 in shirt but with different fits available, he could select a much required slimmer fit without compromising on the professional look he desired.
Similar trial took place for My FIT trouser range and he fitted nicely into a size 33, which is usually not found in any brand. The regular sizes for any brand is 32, 34, 36 and so on.
V is very happy with selection, making, finish and over all experience of MY FIT by Van Heusen.
There was a slight delay in delivery of shirt from their end which took 15 days to reach me but styles are worth the wait!